MICHELIN
#dietrolaperformance
(Behind the performance)
Behind every victory of Federica Pellegrini, there is not only talent. There are sacrifices, exhausting training sessions, diets.
There is a team of coaches and technicians who follow her 24 hours a day.
Likewise, behind every Michelin victory on circuits around the world, there are not just tires:
there are thousands of hours of research on new compounds, tread pattern design,
laboratory and road tests, and a team of dozens of researchers.
#DIETROLAPERFORMANCE
(Behind the performance)
Web film 60”
BACKSTAGE
PHOTO SHOOTING
Photo shoot with Federica Pellegrini and the two Michelin ambassadors, triathlon champion Alice Betto and racing driver Dindo Capello.
…
CREDITS
Client: Michelin
Starring: Federica Pellegrini
Director: Omar Pesenti
Creative Agency: Conversion E3
Chief Creative Officer: Sergio Spaccavento
Creative Supervisor Art Director: Giulia Papetti
Creative Supervisor Copywriter: Andrea Masciullo
Head of Social: Rocco Gerace
Client Director: Paola Maneo
Senior Account Executive: Alessandra Masseroni
Account Manager: Roberto Rosa
Production Company: Conversion Picture
Executive Producer: Alessandro Molinaro
DOP: Marco Malizia
Stylist Talent: Bruno Simeone
Mua Talent: Sara Di Stefano
Editing: Neil Devetti
Music: Federico Laini
Color Grading: Giulio Rosso Chioso
Photographer: Giorgio Serinelli